The Challenge
Dr. Martens, the iconic British footwear brand, has ambitious growth plans: doubling revenue from £1bn to £2bn within three years through a major e-commerce push and retail expansion.
Supporting this vision required a modernised IT foundation. But their Microsoft licensing estate was becoming increasingly costly and complex.
- Rising licensing costs were eroding budgets.
- Their incumbent partners were transactional, focused only on selling licences.
- Limited insight into usage meant inefficiencies and missed savings.
- Governance and compliance gaps increased risk.
Dr. Martens needed more than a reseller. They needed a strategic partner who could unlock value from their Microsoft investment.
The Solution
Partnering with Atech, Part of the Iomart Group, Dr. Martens undertook a full licensing assessment and transformation programme.
Our approach:
- Assess – Used advanced analytics to review licence usage, identify duplication, and uncover optimisation opportunities.
- Design – Ran workshops with key stakeholders to map user personas (basic, standard, advanced), tailoring licences for maximum ROI.
- Deploy – Removed duplication, retired unused licences, consolidated vendors, and ensured 2,500+ frontline users could fully leverage Microsoft 365 collaboration tools.
- Manage – Took on ongoing responsibility for Azure, licensing procurement, billing, and support – consolidating management into a single strategic partner.
Atech also migrated Dr. Martens to our Microsoft Premier Support service, eliminating the need for costly direct Microsoft provisions.
The Results
The transformation delivered immediate and lasting impact:
- £1M+ savings unlocked through licence optimisation and vendor consolidation.
- Licence efficiency – persona-based allocation eliminated waste and maximised utilisation.
- Improved governance and compliance – ongoing monitoring closed risk gaps.
- Future-proofing – IT investments aligned with Dr. Martens’ strategic growth plans.
Why Atech?
Dr. Martens chose Atech, Part of the Iomart Group, because we combine:
- Deep Microsoft expertise.
- A data-driven, collaborative approach.
- Customer-centric service that goes beyond licensing transactions.
- The strength of the wider Iomart Group, delivering secure cloud, managed services, and scale to match Dr. Martens’ growth.
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