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Optimising Microsoft Licensing with Atech, Part of the Iomart Group

Published Date: 10/10/2025

Category: Modern Work

Read Time: 3 minutes

Why Atech as a CSP Partner

Dr.Martens needed a partner willing to roll up their sleeves and get stuck into their Microsoft licensing estate through cloud-based management tools and top-notch support.

Atech was that partner. Impressed by our work on previous projects over the past six years, Dr. Martens recognised our dedication to Microsoft expertise and exceptional client services, giving us the competitive edge over larger CSP (Cloud Solution Provider) partners.

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The Challenge 

Dr. Martens, the iconic British footwear brand, has ambitious growth plans: doubling revenue from £1bn to £2bn within three years through a major e-commerce push and retail expansion. 

Supporting this vision required a modernised IT foundation. But their Microsoft licensing estate was becoming increasingly costly and complex. 

  • Rising licensing costs were eroding budgets.
  • Their incumbent partners were transactional, focused only on selling licences.
  • Limited insight into usage meant inefficiencies and missed savings.
  • Governance and compliance gaps increased risk.

Dr. Martens needed more than a reseller. They needed a strategic partner who could unlock value from their Microsoft investment. 

The Solution

Partnering with Atech, Part of the Iomart Group, Dr. Martens undertook a full licensing assessment and transformation programme. 

Our approach: 

  • Assess – Used advanced analytics to review licence usage, identify duplication, and uncover optimisation opportunities. 
  • Design – Ran workshops with key stakeholders to map user personas (basic, standard, advanced), tailoring licences for maximum ROI. 
  • Deploy – Removed duplication, retired unused licences, consolidated vendors, and ensured 2,500+ frontline users could fully leverage Microsoft 365 collaboration tools. 
  • Manage – Took on ongoing responsibility for Azure, licensing procurement, billing, and support – consolidating management into a single strategic partner.

Atech also migrated Dr. Martens to our Microsoft Premier Support service, eliminating the need for costly direct Microsoft provisions.

The Results

The transformation delivered immediate and lasting impact: 

  • £1M+ savings unlocked through licence optimisation and vendor consolidation. 
  • Licence efficiency – persona-based allocation eliminated waste and maximised utilisation. 
  • Improved governance and compliance – ongoing monitoring closed risk gaps. 
  • Future-proofing – IT investments aligned with Dr. Martens’ strategic growth plans. 

Why Atech?

Dr. Martens chose Atech, Part of the Iomart Group, because we combine: 

  • Deep Microsoft expertise. 
  • A data-driven, collaborative approach. 
  • Customer-centric service that goes beyond licensing transactions. 
  • The strength of the wider Iomart Group, delivering secure cloud, managed services, and scale to match Dr. Martens’ growth. 

Ready to optimise your Microsoft estate? 

Atech’s data-driven licensing assessments help organisations reduce costs, improve governance, and position IT for growth. 

Discover what we can do for your business. 

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As a fast-growing brand, Dr. Martens was facing the typical challenges of under-managed organic growth. Our licensing costs were rising, and we needed strategic IT guidance rather than a partner focused on transactional sales.

Atech was a breath of fresh air – they took the time to understand our unique needs and goals and used their deep knowledge of Microsoft technologies to develop a tailored licensing solution. With Atech, we can save money and drive the business forward with complete confidence in our IT investments.

Dan Morgan Global Head of Cloud & Infrastructure, Dr. Martens