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Broadcom’s changes don’t need to derail your strategy.
Partner with a UK VMware Pinnacle Partner to stabilise your environment, stay compliant, and secure a long-term VMware future that works for your business.
Future-Proof Your VMware Strategy with a Pinnacle Partner.
Broadcom’s restructuring of the VMware Partner Programme is one of the biggest shifts the MSP ecosystem has seen in over a decade.
Licensing, routes to market, partner eligibility, and delivery models are all changing, and MSPs now face critical decisions that will shape the future of their VMware business.
As 1 of 8 VMware Pinnacle Partners in the UK, Iomart is uniquely positioned to help you stabilise your VMware environment, protect your revenue, and ensure full compliance under Broadcom’s new model.
The VMware Partner Programme Is Changing – Here’s What It Means for MSPs
From November 2025, Broadcom is closing the legacy Advantage Partner Programme and retiring the White Label licensing model.
By 31 March 2027, all existing contracts under the old model will expire.
After this date, only VMware Pinnacle Partners will be authorised to deliver VMware Cloud Services.
For most MSPs, this means:
- No ability to increase VMware commitments
- No route to onboard new customers independently
- Contract, compliance, and customer retention risk
- Risk of being unable to support existing VMware workloads
- A need to align with a Pinnacle Partner to remain operational
Download the VMware Transition Checklist
Make sure you’re fully prepared for the changes ahead.
This checklist guides you through the key actions MSPs should take now to reduce risk and protect customer workloads.
What MSPs Are Asking – And the Answers You Need
The VMware landscape is changing rapidly, and MSPs across the UK are asking the same core questions. We’ve outlined the essentials below, but if you’d like to dive deeper, you can read the full blog here.
1. What exactly is changing?
Broadcom is retiring the current partner framework and enforcing a transition to VMware Cloud Foundation (VCF), available only through Pinnacle Partners.
2. Why is this happening?
To create a streamlined partner ecosystem aligned to Broadcom’s modern private cloud strategy.
3. What do MSPs gain by partnering with a Pinnacle Partner?
Continuity, commercial confidence, compliance assurance, technical depth, and protection of customer relationships.
4. How can MSPs reduce the risk?
Act early, audit environments, stabilise your current footprint, and collaborate with a Pinnacle Partner.
5. How can Iomart help?
As an authorised Pinnacle Partner, we provide a compliant route to deliver VMware Cloud Services beyond 2027 – with a partner-first approach that protects your customers and revenue.
Download the VMware Data Sheet
Get a clear, structured breakdown of what’s changing – and what your next steps should be.
Why Partner with Iomart?
As a VMware Pinnacle Partner, we provide authorised access to VMware Cloud Services with:
Contractual Assurance
VMware continuity beyond 2027, backed by Broadcom compliance.
Technical Excellence
Certified VMware Cloud Foundation (VCF) experts supporting migrations, architecture, and performance optimisation.
Commercial Stability
A compliant route to transact VMware services, protect recurring revenue, and onboard new customers.
Alignment With Your Business Model
Co-sell or co-branded delivery that safeguards your client relationships.
Operational Simplicity
We manage the underlying VMware platform so you can focus on your customers.
Helping You Plan Your Transition
1. Review, Assess & Plan
A detailed assessment of workloads, licensing structures, dependencies, and exposure.
2. Migration Execution
Technical experts support every step of the move to a compliant VMware Cloud solution.
3. Post-Migration Optimisation
Fine-tuning performance, reducing cost, and ongoing support to keep your environment stable and efficient.
The Bottom Line
The VMware Partner Programme reset is significant – but it doesn’t have to be disruptive.
With a VMware Pinnacle Partner like Iomart, you can maintain continuity, protect customer relationships, reduce compliance and contractual risk, and strengthen your VMware business for the future.
Stabilise Today. Succeed Tomorrow.